Santa MULLER

Managed B2C e-commerce marketing campaigns for Europe.
Created content for B2C newsletter campaigns.
Optimised processes for sending transactional emails.
Analysed E-commerce performance in Europe (Google Analytics, Google Tag Manager).
Managed SEA campaigns, strategies, and budgets (Google Ads, Microsoft Ads).

Managed communications between the logistics and customer service teams, monitored & reported C&A customer satisfaction during e-commerce campaigns.
Optimized FAQ content to facilitate user experience.
Wrote texts for transactional emails (e.g. order confirmation, shipping confirmation).

Conceived PR & Trade Marketing recommendations for food companies, managed European marketing campaigns reporting, supported clients (Food & Drink) to develop their activity via B2B & B2C communication campaigns.

Analyzed hotels metasearch campaigns performance on several channels (e.g. Google Hotel Ads, TripAdvisor, Kayak, Trivago). Optimized bids on metasearch publishers. Optimized content for SEA. Formated and communicated reports to B2B clients (prestigious hotel chains). Built performance trackers using Excel and analyzing data from Koddi's dashboard.

Online marketing campaigns: newsletters content, visuals briefs, planning. Offline marketing campaigns: direct marketing, TV spots planning, OOH. SEO strategy: keywords & content analysis, website performance (Sistrix, SEMRush, Google Analytics).

In charge of inbound sales, growth, monitoring of the purchasing funnel, content optimization. Advised leads - mostly freelances and entrepreneurs - about Web Marketing, Communication and Business Model issues. Worked with the Marketing team on the purchasing funnel by creating new content, like writing newsletters.

Wrote B2B media kits and press releases for journalists, managed Communication projects about the Cinema Programming, participated to the 43rd César Awards in Paris.