Résumé
Specialized in Marketing, Communication and Entrepreneurship, keen on startup spirit. Creative and inquisitive mind, I am able to successfully deliver cross-functional team projects, to analyze data and to communicate through different media.
Expériences professionnelles
Performance manager europe du nord
Effinity
Depuis le 02 octobre 2024
Online marketing manager
Mephisto
De Juillet 2022 à Septembre 2024
Managed B2C e-commerce marketing campaigns for Europe.
Created content for B2C newsletter campaigns.
Optimised processes for sending transactional emails.
Analysed E-commerce performance in Europe (Google Analytics, Google Tag Manager).
Managed SEA campaigns, strategies, and budgets (Google Ads, Microsoft Ads).
Freelance marketing consultant
De Avril 2022 à Juin 2022
E-commerce operations customer service manager
C&A
De Avril 2021 à Mars 2022
Managed communications between the logistics and customer service teams, monitored & reported C&A customer satisfaction during e-commerce campaigns.
Optimized FAQ content to facilitate user experience.
Wrote texts for transactional emails (e.g. order confirmation, shipping confirmation).
E-commerce operations assistant
C&A
De Septembre 2020 à Mars 2021
Ecommerce operations assistant
C&A Mode GmbH & Co. KG , Düsseldorf - CDD
De Septembre 2020 à Aujourd'hui
Junior account manager
Sopexa
De Janvier 2020 à Juin 2020
Conceived PR & Trade Marketing recommendations for food companies, managed European marketing campaigns reporting, supported clients (Food & Drink) to develop their activity via B2B & B2C communication campaigns.
Junior account manager
Sopexa , Düsseldorf
De Janvier 2020 à Juin 2020
Digital marketing in client services, private markets
Koddi
De Juillet 2019 à Novembre 2019
Analyzed hotels metasearch campaigns performance on several channels (e.g. Google Hotel Ads, TripAdvisor, Kayak, Trivago). Optimized bids on metasearch publishers. Optimized content for SEA. Formated and communicated reports to B2B clients (prestigious hotel chains). Built performance trackers using Excel and analyzing data from Koddi's dashboard.
Digital marketing assistant - e-commerce
Bettzeit
De Mars 2019 à Juin 2019
Online marketing campaigns: newsletters content, visuals briefs, planning. Offline marketing campaigns: direct marketing, TV spots planning, OOH. SEO strategy: keywords & content analysis, website performance (Sistrix, SEMRush, Google Analytics).
Business development & sales assistant
LiveMentor
De Juin 2018 à Août 2018
In charge of inbound sales, growth, monitoring of the purchasing funnel, content optimization. Advised leads - mostly freelances and entrepreneurs - about Web Marketing, Communication and Business Model issues. Worked with the Marketing team on the purchasing funnel by creating new content, like writing newsletters.
Communication & press officer - cinema programming
CANAL+
De Décembre 2017 à Mai 2018
Wrote B2B media kits and press releases for journalists, managed Communication projects about the Cinema Programming, participated to the 43rd César Awards in Paris.
Attachée de presse communication cinéma
CANAL + , Boulogne billancourt
De Décembre 2017 à Mai 2018
Freelance consultant
Crème de la Crème
De Avril 2017 à Février 2019
Realized missions for various companies: analyzed mobile business opportunities, wrote articles for websites, SEO, community management for a modern art gallery.
https://cremedelacreme.io/#/santa.muller
Formations complémentaires
M.Sc. in Management
EMLYON Business School - Marketing, Communication, Entrepreneuriat
2015 à 2019
Programme Grande Ecole - Master 2
Classe Préparatoire Littéraire A/L (ENS Ulm)
Lycée Camille Guérin - Littérature, Langues, Histoire, Philosophie
2013 à 2015
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