Morgane SINOQUET

As an E-commerce Manager at Nomad Foods (VIE in Belgium), Europe's leading frozen food company, I develop and implement the online strategy for our Belgian brands, Iglo and Belviva. I also coordinate the Retail Media activities to increase our visibility and ensure continuous growth both in-store and online.

Au sein du groupe leader des produits surgelés en Europe, Nomad Foods, je suis responsable de la stratégie de développement online de nos marques iglo et Belviva pour la Belgique et coordonne également les activités Retail Media (online & offline).

At Nomad Foods, Europe’s leading frozen food company (Findus, Captain Iglo Birds Eye), I am responsible for accelerating the E-Commerce Business for our brands in Belgium (Iglo and Belviva), as well as executing the global Shopper Marketing strategy.

Within the Marketing department, my main responsabilities are:
- Designing Customer Marketing plans and delivering Shopper and Perfect store toolkits for Belgium to drive category's benefits and maximize our growth at our top 3 customers
- Leading E-Commerce strategy and business reviews with our top clients to drive Frozen online category vision and growth (best collaboration in the frozen food category in 2023 among all retailers)
- Building Digital Commerce capability in order to expand the E-commerce mindset across the MU (trainings, scorecards, playbooks)
- Strengthen the visibility and consistency of our activation plans (Omnichannel approach) across all touchpoints (In-Store, E-Commerce, Digital)
- Working closely with the others markets (Western and Northern Europe) to share Shopper Marketing best practices and drive efficiency across the cluster

I joined Iglo Belgium as part of the VIE program, in association with Findus France (French international working program).

France's leading retailer of organic and cosmetic products, with 380 stores. Within the Communications & Digital department based in Lyon:
- Defined local communication needs (company-owned stores and franchise network)
- Recommended and created communication supports (advertising insert, outdoor display, advertising mail, in-store event tools) ; budget monitoring and logistical follow-up
- Realised specific communication plans (opening of new stores) with a media agency
- Created and programmed local newsletters

Bjorg & Compagnie is part of Ecotone, Europe’s first largest B Corp food business with more than 20 brands (Bjorg, Clipper, Abbot Kinney's, Alter Eco, Bonneterre, El Granero, Krisprolls, Zonnatura...).

Within the Marketing & Innovation department at Bjorg & Compagnie, my main missions as an Assistant Product Manager are :
- Project management : product renovation (recipe, packaging) and NPD launch for 2 brands of the portfolio (brand repositioning & launch of a new range)
- Day-to-day management of brands (international supplier relations, quality issues, negotiation and pricing, packaging reprints)
- Competitive intelligence and brainstorming for innovations projects
- Website management and content creation, PR
- Distributor panel analysis (IRI)