Résumé
Digital Marketing & E-commerce Specialist with 6+ years of international experience managing high-traffic e-commerce websites across Australia, New Zealand and the UK. Experienced in Salesforce Commerce Cloud, CMS management, SEO, web analytics and UX optimisation, with a proven track record of growing online revenue, improving conversion rates and delivering data-driven website optimisation for global companies.
Expériences professionnelles
Digital and e-commerce coordinator (australia & new zealand)
L'Occitane Australia & New Zealand , Sydney
De Novembre 2024 à Aujourd'hui
• Managed the Australia and New Zealand e-commerce websites on Salesforce Commerce Cloud, optimising content, product pages and catalogue performance, managing 300+ SKUs.
• Delivered the e-commerce trading calendar, coordinating product launches, promotional campaigns, testing and website releases across SFCC and CEGID.
• Led cross-functional digital projects from briefing to launch, including a full website redesign and multiple UX optimisation initiatives.
• Optimised website performance, UX, and SEO, driving +25% traffic, +26% new users, +14% organic CVR (AU), and -4% organic bounce rate YoY.
• Delivered revenue growth of +9.5% (AU) and +15.5% (NZ) YoY while reducing discounting by 17% and implementing two strategic price increases.
• Analysed website performance and customer behaviour using GA4 and KPIs to identify optimisation opportunities.
• Collaborated with cross-functional teams across France and APAC, including CRM, Retail, Logistics and external SEO agencies.
Digital channels executive
Osborne Clarke , Bristol
De Novembre 2022 à Novembre 2024
• Managed multilingual CMS platforms, improving website performance, accessibility and user experience while training new content editors.
• Led digital projects end-to-end, planning, coordinating agencies and stakeholders to deliver new features and website improvements.
• Implemented SEO and optimisation initiatives to boost visibility and engagement.
• Built performance dashboards in GA4 and Looker Studio to support data-driven marketing decisions.
• Produced and edited video and podcast content.
Digital marketing assistant
Swansea University / Prifysgol Abertawe , Swansea
De Août 2020 à Novembre 2022
• Led website optimisation projects (UX, accessibility, SEO) to improve performance.
• Managed a six-figure Google Ads budget, improving conversions and ROI.
• Delivered over 2000 conversions (Clearing 2021), reducing cost per conversion by 20% YoY and increasing UCAS ads conversions by +29% YoY.
• Built dashboards (Google Analytics, Looker Studio) and implemented tracking via GTM to drive data-led optimisation.
• Executed digital campaigns and created high-performing visuals (banners, GIFs).
Digital marketing & translation assistant
LITELOK® , Swansea
De Juillet 2018 à Août 2019
• Managed e-commerce and content on Shopify, updating pages, managing content, and integrating apps for features such as pop-ups, reviews, and widgets.
• Completed a 30-hour coding course, gaining foundational knowledge in HTML and CSS.
• Organised and conducted photography shoots, followed by photo editing in Photoshop.
• Translated company assets, including websites, blog articles, and packaging, from English to French.
• Conducted market research and competitor analysis to evaluate new product potential and inform pricing decisions.
• Managed digital advertising campaigns on Facebook and Google Ads.
• Contributed to the Kickstarter campaign “Litelok Silver: The world's lightest secure bike lock,” helping to raise over £105k, exceeding the £25k target.
Formations complémentaires
MSc Digital Marketing and Communication
INSEEC
2017 à 2019
BA English Literature, Civilisation and Translation
Universite de Bretagne Occidentale
2015 à 2017
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
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