Marine Boussat

Remotely based in France at the moment.

This was a project that we started with a group of friends. Our objective was to interview people about their job in Dubai and also to know more about why they moved here and what they like about the city.
We recorded one season of 14 episodes.

Find us on Youtube and Instagram - @DubaiPodcast

Missions: I created and managed marketing campaigns, from driving awareness to generating leads; my role was to maximize the impact of our content and strategies. In collaboration with other world areas, I helped in localizing global content and creating new assets such as social media posts, emails, videos, articles, etc. I also trained the sales team to make them more sensitive on how marketing is helping them. I provided CRM, social media, social selling, and Linkedin training. When needed, in addition to the digital campaigns, I organized events and supported the logistics for trade shows.

Achievements:
• This was a job creation; I had to set up all the marketing processes
• I implemented multichannel digital campaigns after reshaping the BU marketing strategy
• I managed the lead generation process to ensure a Marketing-Sales alignment
• I worked closely with the BDM to understand the market and develop optimized content

Areas/Countries I worked with: the Middle East and Africa Region

Missions: Promoted to this position after my previous role, I managed a budget superior to 60k€ per year. I supported the campaign ideation and management for the social media side of marketing campaigns, from content creation, editorial planning, and advertising to monthly reporting and insights. As a corporate-level function, I had to support the different business units and collaborate with agencies. I was also leading the sales enablement initiative with Linkedin Sales Navigator. I followed many trainings at Linkedin Paris for one year to improve my knowledge of the platform.

Achievements:
• 100% of satisfied customers by social media support
• +150% of engagements with a specific organic strategy on Facebook
• +20% of social media inquiries
• >50k€ sales generated with Linkedin Sales Navigator

Areas/Countries I worked with: France, Canada, United Kingdom, Italy

Missions: I learned how to make the best of marketing automation by implementing it in a digital campaign strategy. Not only used to send emails, a marketing automation platform is also an amazing tool for helping generate leads, segment a database, learn more about the customers and their behaviors, and know what will and will not work for future campaigns. A/B testing and personalization have no more secrets for me. And thanks to this position, I know what an ABM campaign is (Account-Based Marketing).

Achievements:
• I created lead nurturing programs which provided +30% of Marketing Qualified Leads
• I implemented trackers to measure the digital marketing ROI and its sources
• I worked on attribution models, lead scoring, demand generation, and ABM
• I created robust lead lifecycle programs (loyalty, recycling) that limited the sleeping leads

Areas/Countries I worked with: France, Canada, United Kingdom, Italy