Louis DUMAS

Cardio-Renal BU Responsible

- Leading digital transformation initiatives to drive innovation and improve business processes
- Developing and implementing strategies to optimize customer engagement across various omnichannel platforms
- Coordinating global projects with local implementation
- Collaborating with cross-functional teams (marketing, IT, sales, customer service) to ensure seamless integration and alignment of digital initiatives
- Analyzing data and customer insights to inform decision-making and enhance the overall user experience
- Managing change and ensuring stakeholder buy-in throughout the digital transformation process
- Creating and presenting reports and visualizations to track progress and demonstrate the impact of digital initiatives

Digestive Wellness (DW) is CHC’s largest and fastest growing category with a portfolio of 4 global brands. Sanofi CHC DW is the #1 player globally in the digestive wellness category, each of the 4 global brands (Enterogermina, Dulcolax, Essentiale, Buscopan) holding leadership position in their respective category.

Omnichannel Engagement
• Implement structure for global webinars (Global Microbiota Summit, Global Liver Forum, Shout Out For Liver Care)
• Lead the continuous development of the insight generation across global and local teams
• Develop best practice guidance
• Create a global dashboard to consolidate the insight
• Define measurement strategy for 4 global brands campaigns
• Analyze marketing priorities and campaigns to generate actionable insights that support campaign optimization

Integrated Analysis
• Develop analysis of HCP customer personas across DW global brands using digital data from trackers, dashboards, global and regional webinars and countries local personas
• Develop a report to measure HCP marketing performance per country that can be shared in global brand teams twice per year
• Provide stakeholders with actionable recommendations
• Drive the translation of gathered insights into presentations
• Recommend improvement

Business Performance
• Measure success of MCE campaign, provide recommendations to improve customer experience
• Provide continuous insight to identify performance in sell out through the timely delivery

Transversal and External Relationships
• Update, maintain and disseminate the data from dashboards and trackers with Lead markets
• Support Marketing & Medical teams in developing brand medical plan
• Create a network within CHC to get connected to the countries, build trust with local and global teams and understanding their needs