Edouard Guimas

Pour l'antenne canadienne de l'agence de développement touristique de la France "Atout France" :

> Promotion des destinations touristiques françaises : régions, littoral, montagne, ultra-marin + lieux cultures, grands événements (RWC 2023, JO 2024, JO d'hiver 2030).
> Déploiement de campagnes (social, digital, presse, événementiel)
> Organisation et animation de webinaires B2B,
> Gestion des contenus éditoriaux et publicitaires,
> Animation du site France.fr/ca et des pages Facebook,
> Animation du site Destinationfrance.ca,
> Organisation de jeux concours (recherche de partenaires, production, règlementation, promotion, relation client),
> Chef de projet événementiel : Trade Show, conférence de presse, voyage de familiarisation/FamTrip (sourcing, billetterie, promotion, logistique, réalisation, reporting).

Sector: Tourism
Field activities: CRM / Email Marketing / Event

Management and animation of the Val Thorens loyalty program (38 000 members) :
• Creation of emailing campaigns EN, FR (Mailchimp)
• Organization of multi-channel marketing contests (Typeform, QuickTape, MonkeySurvey)
• GDPR management
• CRM database administration
• Partnership and customers relationship development
• Creation of customer experiences (2 000 experiences realized each year)
• Budget management
• Content creation (writing blog articles, testimonials, photo/video shoots)
• Event communication (flyer, POS, gifts box, goodies)
• Welcome mission in our "Club House" office.

Sectors: Retail, Sport, Fashion
Field activities: CRM / Email Marketing / E-commerce

• Create international emailing campaigns for the Rossignol group's brands: Calendar management, email briefing, database segmentation, technical implementation, A/B testing, sending operation.
• Animate the loyalty program: partners relationship management, customer database enrichment, program development.
• Collect leads: local and international web contest management.
• Monitor CRM's KIPs.

Rossignol group's brands: Rossignol, Rossignol Apparel, Dynastar, Lange, Look, RaidLight, Vertical, Time Sport

For the year 20219, the European Union has awarded the Metropole de Lyon the title of European Smart Tourism Capital, alongside the city of Helsinki!

Implementation of the 2018/2019 Smart Tourism action plan:
> Monitoring the Smart Tourism program in collaboration with institutional partners,
> Management and execution of communication campaigns,
> Organization of meetings with various institutional or private professionals interested in the subject.
> Reporting.

Sector: Tourism
Field activities: CRM / Email Marketing / Event

Responsibilities:
• Create email campaigns aligned with the resort event calendar.
• Update and upgrade the email marketing automation.
• Launch of Val Thorens's loyalty program (free subscription which offers advantages and experiences). Results : more than 25 000 club members in less than 2 winter seasons.
• Run relationship with partners and customers.
• Handle customer database in the business intelligence with different software (MailChimp, Salesforce, Hubdata, Quicktape, Rgui, Excel).
• Organize monthly on-site event for club members.
• Write blog articles - content marketing.
• Run loyalty card's stock and delivery.
• Welcome VIP customers and international journalists.
• Deal with providers.

Sector : BtoB Events
Field activities : organisation of business seminar's play activity

• Creation of new team-building's product and optimization of those ones already created.
• Search engine optimization of different web site - SEO
• Service's organisation

Lyon Urban Trail 2015 - 8000 runners

• Management of a project team (4 persons) in order to introduce volunteer recruitment strategy, afterward to handle with those ones during the event.
• Divide up 120 volunteers on 60 appointments for 3 days. Some kind of post : registration form, goodies distribution, cloakroom, flow management.

• Monitor swimmers,
• Provide first aid,
• Clean up the swimming area,
• Close arena.

In charge to handel volunteer in oder to organize the World Semi-Final of Skate-Cross.

• Monitor swimmers,
• Provide first aid,
• Clean up the swimming area,
• Close arena.