Aurélien LOTH

I am currently in charge of the Italian, Swiss and Dutch market, as well as a small part of the French sector.

While still being in charge of the italian market, I also handle marketing and communication actions, from the creation of technical documents to image and video editing, by way of social medias management.

As part of my international volunteering (VIE), I am in charge of the italian market for BABBCO, a Non Destructive Testing supplier and manufacturer specialized in PT, MT and lightings. I coordinate with clients to discuss and negotiate offers of new products and services.

• Develop a network of contacts using NDT in the aerospace sector
• Directly approach the NDT level 3 specialized in Penetrant Testing
(PT) and Magnetic Testing Inspection (MT)
• Presentation of the offer & pricing policy proposal to fit the market
• Development and implementation of marketing actions to generate
qualified leads and maintain the network of contacts
• Benchmark, CRM use, organizing visits & seminars

As part of my senior year, I conducted a study with my class peers in partnership with the Oklahoma City Thunders in order to create a group recommendation based on the identification of an opportunity, hypothesis, research, surveying and analysis for the Oklahoma City Thunder.

Main tasks:
• Opportunity identification: Expanding the brand to college students
• Creation of a survey to gather informations regarding student's desire to attend OKC Thunder games and the different factors that can affect this
• Benchmarking and reaching out to other teams/organizations, mainly from the "Big Four"
• Interviews with both students & employees and directors within teams
• Meeting with the club’s board to present our deliverables and recommendations

Acquired skills: define roles and responsabilities, be on time with deliverables, oral presentation, versatility, teamwork, involvement.

Main tasks:
• Ensure an optimal customer follow-up
• Develop more fluid contact tools (chat, bot, email sequence, etc.)
• Set up Hardguide tools to optimize advice
• Ensure after-sales service management and follow-up with brands
• Ensure that customers maintain a good rating on the Hardloop site
• Development of tools on the website to facilitate navigation and purchasing (general guide, size guide, etc...)
• Participation in the development and optimization of customer service tools

Acquired skills: principles of customer relations, mastery of computer work tools, creation of HTML web pages.

• Ensure optimal customer follow-up, HTML web page creation
• Management and follow-up of after-sales services with brands
• Development of toolsto optimize navigation and consulting process

Main tasks:
• Customer service: sales techniques & argumentation,
• Stride analysis for optimal guidance and recommendations
• Store management: after-sales service, cashing, orders, logistics
• B2B relations and product purchases

Acquired skills: sales techniques, customer advice, principles of customer relations, commercial argumentation.

• Customer service: sales techniques & argumentation, stride analysis
• Store management: after-sales service, cashing, orders, stock, B2B