Astrid Billecocq

Design Center activities
o Participate to the creation of Thales new Design Center in Germany
o Use Design Thinking methods: Value Proposition, User interviews, Personas, Brainstorming, Prototyping
o Design, organize and facilitate creative workshops on innovative topics
o Manage Design Thinking projects

Market Intelligence
o Perform analysis for Innovation projects (Competition & Markets analysis)
o Research new trends and relevant innovative topics

Innovation Management
o Coordinate and follow-up Innovation projects
o Manage relations with external partners (suppliers, SME)

Intellectual Property Management
o Create and monitor an internal platform to communicate on IPM
o Publish a monthly newsletter on competitors’ activities (new patents etc.)

Design Center activities
• Participate to the creation and development of Thales new Design Center in Germany
• Use Design Thinking methods: Value Proposition, User interviews, Personas,
Brainstorming, Prototyping
• Design, organize and moderate creative workshops on innovative topics
• Manage Design Thinking projects

Market Intelligence
• Perform analysis for Innovation projects (Competition & Markets analysis)
• Research new trends and relevant innovative topics

Innovation Management
• Coordinate and follow-up Innovation projects
• Manage relations with external partners (suppliers, SME)

Intellectual Property Management
• Create and monitor an internal platform to communicate on IPM
• Publish a monthly newsletter on competitors’ activities (new patents etc.)

- Website optimization, creation of new pages, HTML programming
- Online content quality control in cooperation with other marketing channels
- Online content upload via Content Management System (CMS)
- New keywords research and analysis (Google Adwords)
- Research, identification and communication with potential online partners (link building and partnerships with blogs and websites)
- Management and optimization of Zalando official blog for France (ModeNews)

- Market and Brand performance analysis (key performance indicators, competitors results etc)
- Development of the new brand website and of a TV ad
- Development of product packaging
- Development and launch of a new brand, Quaker Life

- Working on all categories (Home Care, Personal Care and Oral Care) and all retailers (Carrefour, Auchan, Leclerc etc)
- Market performance analysis (key performance indicators, competitors results)
- Merchandising (development of planograms)
- Shopper insights analysis
- Development of store campaigns (in-store display and advertising, communication tools etc)

Supporting the existing Business Development team through identifying appropriate companies and contacts for the business functions of LiquidNexxus and to develop new and existing relationships. Supporting the team for the events organization.