photo de profil d'un membre

Simon Cousin

Consultant et Formateur Webmarketing

contactcousinsimon@gmail.com

Résumé

Young professional with the strong desire to leverage his skills to an expert level.
More than a year of experience in Digital Marketing for BtoB and BtoC markets. Native French speaker, Fluent in English and basics in Spanish and Polish due to the different experiences in Poland, Australia, Canada and now living in England.

I am now joining my passion for internet and IT world to my work as Marketing Associate in a multicultural environment.

Webmarketing, Social media, online marketing, SEO, Google Analytics, Facebook Insights, Wordpress

Expériences professionnelles

Webmarketing consultant

WEBMAID

De Juin 2018 à Aujourd'hui

Chargé de marketing web et multimédia

Tahiti Nui Travel , Papeete - CDI

De Février 2016 à Février 2018

Gestion, optimisation et refonte des sites BtoB et BtoC du groupe (Tahiti Nui Travel, Tekura Tahiti Travel, Pacific Experience, Tahiti Tours, YesTahiti.com, YesTahiti.fr, BoraBora.com)
Supervisation du Community Management
Elaboration, suivi et reporting de stratégies d'e-mailing BtoB et BtoC
Génération de leads
Optimisation du référencement
Création de supports de communication BtoB (présentations PPT, Brochures, Shooting photos, ...)
Mise en place d'un nouvel outil d'e-mailing et formation des équipes

Marketing associate uk, ireland and asia pacific

SYMTRAX

De Août 2012 à Juillet 2013

• Planning and Managing Webinars for Online Lead Generation
• Growing the database through Social Media
• Updating Web content on the Company’s website
• Conducting Online Marketing Analysis

• EMail Marketing Campaign Management and Optimisation (50 000 emails/month with StreamSend)
• Planning email blast campaigns for webinar promotion, newsletter, christmas card, exhibition participation
• Design and coding (Inline HTML and CSS) of spamm-friendly Emails
• A/B testing on content , subjects, time and dates, for better deliverability and conversion rate
• Interacting with technical team for setting up the SPF Records in order to reduce the bounce rate
• Contacting ISPs for removal requests from black lists
• Segmenting the database for better deliverability and
• Updating the database for email marketing campaigns
• Analysis of delivered campaigns to spot the key factor of success
• Online researches to keep informed on the last best practices in Email Marketing and competitors activity

Marketing consultant

TAHITI FLEURS INTERNATIONAL

De Novembre 2011 à Janvier 2012

Conducting the Social Media strategy
Increasing the number of fans for two facebook pages via posts, Facebook Ads (2000 new fans for a budget of 200€), photo contests
Designing and managing the email campaigns for the special christmas offer and the 20th birthday of Tahiti Fleurs

This work was a volunteer work I accomplished to get experience and keep in touch with digital marketing during my job researches

Marketing manager arm

MANDALA GAMES

De Mai 2011 à Novembre 2011

Online Social Games Developing and Publishing company
• User Acquisition, Retention and Monetization
• Competition monitoring
• Dashboard design
• Google Display campaigns design
• SEO/SEM strategy optimization
• Google Analytics implementation
• Identification of the potential partners
• Monthly analysis and reporting
• Community management
• Newsletter management and creation with Mailchimp
• Acquisition of 300 000 new members

Online marketing coordinator

BRANDSEXCLUSIVE

De Mars 2010 à Juillet 2010

Online Private Shopping Club
• Market Study
• Supporting online marketing functions and campaigns
• Marketing Control
• Design of offline and online communication materials: banners, newsletters, flyers
• Street marketing study
• Design of a microsite
• Competitive intelligence
• Benchmarking
• Website Optimization
• Social media campaign implementation

Junio consultant - information researches

INTERNATIONAL CHAMBER OF COMMERCE ROUEN

De Octobre 2007 à Novembre 2007

Information Researches and synthesis report in order to create a guide for French companies expecting to export in French speaking African countries.

Technical sales intern

SKF

De Avril 2007 à Mai 2007

Automation lubrication systems
• Prospecting activities
• Negociation
• Direct mail work
• Undertaking of a customer satisfaction survey

Technical salesman

APPLY INFORMATIQUE

De Mai 2006 à Juillet 2006

Computing company specialized in Apple solutions for Professional of Graphical Arts

Open door preparation
Business development

Junior consultant - market study

DECATHLON

• Running Market study in order to improve the supply strategy, the sales pitch and the vendors training
• Qualitative and quantitative studies
• Environmental study
• Benchmarking study
• Recommendations
• A presentation of the results was planned

Junior consultant - entrepreneurship

NEOTACH

• Submission of a 3 years Business plan
• Legal form study
• Recommendations
• The company was created

Formations complémentaires

MBA

University of Moncton - Canada - Management

2010 à 2011



Master Marketing

Business School of Normandy - Marketing

2007 à 2011

Communication officer – Sport
Communication officer - Sensitization campaigns
President – Charity for Haitian children

• Designs of association brochures, flyers, logos, Introduction movies
• Events management (Christmas tree, Blood donation, first-aid training)
• Search for sponsors
• Logistics management of a container

BTS

Lycée Grandmont - Technical Sales Representative

2005 à 2007



Akademia Ekonomiczna w Krakowie

0000 à Aujourd'hui



Parcours officiels

VIE – ROYAUME UNI – 2013

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Notions

Polonais - Notions

Compétences

Email marketing
google analytics
référencement
wordpress
Mailchimp

Centres d'intérêt

  • Multimedia making (Photography
  • movies
  • personal website) Swimming - Lifeguard (over 6000 swimmers frequentation) Diving
  • windsurfing
  • kitebording Travels and intercultural meetings