Marie Marie Segolene Julien Castille

Fluxym is a reseller, integrator, and adviser for the digital transformation of Procurement based on SaaS solutions. Working for Fluxym means working in a fast-changing environment, on every continent, and with a growing number of colleagues (+160% since Sept. 2018).
Reporting to the Marketing Manager North America & Asia Pacific and Vice-president, USA & Canada, and group CMO.
- Defined the strategy and the value proposition of the brand: strategic planning, brand voice
- Increased Social Media presence (65%+ LinkedIn followers in 2019)
- Increased lead generation (+28%) while decreasing the amount of disqualified leads (- 80%)
- Aligned Salesforce project between Marketing and Sales (cleaning, interface modifications, enrichment)
- Coordinated and developed content marketing ( i.e. white papers, press releases & articles, infographics)
- Created A/B testing for email marketing, nurture campaigns, newsletters, and landing pages with forms to capture new leads
- Improved website – design and SEO/ SEM launching new offers and other evolutions
- Tracked & Analyzed the performance of marketing initiatives (Dashboard with Google data studio shared with the board bi-weekly)
- Built sales documentation (packages offers, new products ...)

Reporting to the Sales director France.
- Contributed to the global corporate Marketing and Communication strategy for the company name change (“Flucticiel” to “Fluxym”)
- Created email campaigns for existing clients and new prospects
- Aligned company strategies and needs with the sales team, and organized webinars
- Responsible for Salesforce CRM database accuracy and completeness
- Lead-contact for all internal communication and the worldwide-newsletter
- Supported the event management team at trade shows and customer-focused events
- Coordinated a network event “Procurement Transformation Network” in partnership with Grant Thornton’s Paris Office