Résumé
International Business Development - Book a 15 minutes phone call - www.calendly.com/berthier-ludovic With a background in international trade, I have always been keenly interested in the work of the work of the various export organisations and companies. Its missions match to my interests and areas of expertise. They include support for companies in their international development and the search for partners are areas in which I have acquired solid experience during my professional in France and Spain.
Expériences professionnelles
Europe fdi advisor - conseil ide europe
ADERLY / Invest in Lyon Agency
Depuis le 02 septembre 2024

ONLYLYON Invest is the economic attractiveness program responsible for identifying, attracting, supporting and connecting the companies, skills and technologically or socially innovative solutions that enrich the region by meeting its needs, in order to ensure their successful establishment and long-term anchorage in the Lyon region, thereby contributing to a lasting positive impact on the region's ecosystems.
My role is to:
- Detect and support of European companies in their project to set up and invest in Lyon as its region by promoting our free of charge services.
By accomplishing the following different tasks
- Target analysis and identification
- Direct prospection (phone, social networks)
- Promote the economic attractiveness of the Lyon and its region
- Create value with propositions and presentation to C-level profiles
- Support clients from the study to the operational implementation phase
- Search for investors for reindustrialization projects
- Aftercare: follow-up companies already established, detection of reinvestment projects
- Participate in the international trade fairs, conventions, conferences, networking (afterworks, business drinks)
- Building and leading a network of partners (lawyers, accounting firms, HR agencies and Only Lyon Ambassadors Networks)
- Economic diplomacy: embassies, economic departments, public agencies
President
Club d'affaires Franco-Espagnol - CAFE
Depuis le 02 juin 2023

Founded in 2016, the Franco-Spanish Business Club is an association under the French law of 1901, which brings together the main economic players in the region with an interest in the Franco-Spanish market.
Since June 2023, I've been co-managing the club as secretary.
Feel free to have a look at our website: https://clubdaffairesfrancoespagnol.com/
Key account manager south europe & nokia global
Folan
De Septembre 2022 à Août 2024

Since 1988, FOLAN is a French manufacturer of passive solutions for Optical Fiber networks: network cores, FTTx deployments, Data Centers,Smart Cities, Industries...
Main Objective:
- To develop new partnerships with the main key players (Operators, Integrators,Installers...) in the Telecom Sector in Southern European Countries and Romania creating value for them.
- To develop worldwide the NOKIA Key Account offering customized passive solutions for their projects
Main Duties:
- FTTx, Data Center, Smart Cities and Industries market
- Development of the Southern European markets (Spain - Portugal- Italy -Greece) and Romania
- Management of key accounts (operators and companies)
- Management and follow-up of tenders
- Customer technical support
- Prospection
Business developer - conseil export
Catalonia Trade & Investment
De Décembre 2018 à Août 2022

Catalonia Trade & Investment offers export support services to Catalan companies through its network of 40 branches around the world.
At the Paris agency, my main objective is to support Catalonian companies to develop their business on the French market.
Tasks completed :
- Prospecting and business development : constructions of a qualified database, making contact and organizing appointment agendas, customer support during business meetings, sales follow-up and sales administration
- Involvement in the employees recruitment for Catalonian companies to support their growth on the French market.
- Involvement in investment and innovation projects and networking to detect opportunities for Catalonia.
Business Sectors: Food Industry, Wines and Spirits , subcontracting Industries ...
Management of various projects
Use of a specific methodology according to the missions.
Communication in Spanish with headquarters in Barcelona, clients and colleagues in Paris.
Junior after sales marketing
Hyundai Motor España, S.L.U.
De Juin 2018 à Septembre 2018

During my time in Hyundai Motor España I was in charge of the following missions:
Update and development of the Hyundai Insurance
- Negotiation with an Insurance Brokerage company
- Action plan to increase contribution and policies in the aftersales area
- Update of the Hyundai Insurance support
Update and development of an Aftersales Marketing CRM Platform
- Update of the current sales speech
- Improvment of the current marketing campaigns
Property acquisition
Spotahome
De Février 2018 à Juin 2018

The main responsibility is to get new landlords and companies from the French and Belgian market and from the new open city in these countries to sign up to SPOTAHOME.
Take initiative and lead clients portfolio and help your team with the company´s clients.
Analyze and benchmark existing defects in our way of acquiring landlords
Work with the Property Acquisition team to identify strategies to increase both, the quantity and quality of our landlords and companies.
Turn the overall experience of landlords to set up priorities and create new opportunities.
Coordinate with other departments: Marketing and Operations in order to manage tasks more effectively.
Help to recruit new members to join your Spotahome´s Sales Team.
Vie local business developer extended offer- españa
Renault Trucks España
De Octobre 2015 à Décembre 2017
Develop/improve existing local supplier offer portfolio (about €1,8M) in term of net sales and profitability,
Turnover 2015/2016 evolution : + 19%
Turnover 2016/2017 evolution : + 21%
- Improve the offer in term of Exhaustivity, Competitivity, Availability, Quality, Visibility, Promotion
- Steer commercial performance review with local suppliers, with central region support
Analyze Spanish market (customer needs, suppliers panel, competition), give to central extended offer team, all relevant inputs in order to identify need for regional offer (vs local),
Propose a local offer development roadmap to central extended offer team.
Deliver agreed local offer roadmap (with central extended offer/Logistic/supplier support)
- Create & present a business case to central management team
- Create the local offer 4Ps mix
Product: Select the most relevant product in the portfolio, source the local supplier, negotiate best commercial conditions;
Price: build recommended retail price and discount grid
Promotion: Build with supplier support (and Marketing Department) a set of communication & Promotion tools ,Local Newsletter etc.
Place: Propose the most relevant logistic set up, in coordination with central logistic service and suppliers
- Run Part number creation process and local offer documentation.
- Assure its deployment within Renault Trucks networks
Cross fertilization of local best practices with other markets
Junior aftersales product manager
Renault Trucks , Saint-priest - Autre
De Décembre 2014 à Octobre 2015

- Mise à jour et création d'une stratégie pour les embrayages et les jantes aluminium
- Mise à jour portail internet sur les boîtes de vitesses et transmissions pour les services marketing nationaux et les réseaux de concessionnaires/garagistes
- Participation à l'édition de support de communication pour les services marketing nationaux et les réseaux de concessionnaires/garagistes
Export and customs administration
Volvo Group Trucks Operations
De Septembre 2012 à Mars 2013

- Establishment of transport and custom documents with the SAP software in Europe and in the main Regional Store based the worldwide
Transport assistant
Paul Davis Freight Services , Bristol - Stage
De Juillet 2011 à Août 2017
- Édition de documents transport pour le réseau national
- Accomplissement de tâches administratives
Formations complémentaires
BTS Commerce International
Lycée Claude Bernad
2010 à 2012
Bachelor Responsale de zone Import Export
HECI La Salle
2012 à 2013
MBA 1 International Business Development Manager
University College of Nothern Denmark, - Erasmus
2013 à 2014
MBA 1 International Business Development Manager
Universidad de Leon - Erasmus
2013 à 2014
MBA 2 International Business Developer Manager
HECI La Salle
2014 à 2015
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Courant