Lesaffre - Procelys , Maisons-alfort
De Mars 2015 à Mars 2016
• Support the deployment of the new Business Unit’s visual identity: Project including the work to find the new name and new logo of the BU, the work with a graphic designer to implement the new corporate theme, the new commercial documents, the press and customers briefs…
• Develop marketing tools to support commercial activities as well as communication projects.
• Conducted a business analysis of one our key market segment (the biopharmaceutical industry) to assess the positioning of a new product developed by the company.
Master Microbiologie Appliquée et Génie Biologique
AgroParis Tech - Microbiologie
0000 à Aujourd'hui
• Main courses in industrial microbiology and marketing.
• Entrepreneurial project was conducted during 6 months where we chose to launch an energy drink start-up with an effective marketing strategy, necessary for the success on this highly competitive market. A detailed business plan and a pitch were finally delivered.